Tag: strategy

Towards a Theory of Change

I was introduced to the notion of a theory of change from the late Internet activist Aaron Schwartz: I am increasingly convinced that the difference between effective and ineffective people is their skill at developing a theory of change. Theory

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Social Media for Pro-Lifers

This article appeared in the November NCLN newsletter. The Internet offers a variety of opportunities for pro-life clubs to engage a wider audience. The key is in understanding the social part of the web. Traditional broadcast media have typically been

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Abortion: A Failure To Communicate

This article is 10 years old, but still very relevant and a good read for those who’ve yet to see it: Abortion: A Failure To Communicate For twenty-five years the pro-life movement has stood up to defend perhaps the most

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